Parson's Chicken & Fish
Art Direction / Build / Concept / Curate / Design
“While the art of al fresco dining is at work, smart design has also contributed to Parson’s stature as a sure-to-be-swamped destination when the mercury goes north of 60.” —Dwell Magazine
As with Longman & Eagle, Parson’s Chicken & Fish was another fully immersive project, one that transformed a neglected corner on the border of Humboldt Park and Logan Square into a bustling indoor/outdoor party spot.
On its face, Parson’s is a mere chicken and fish joint, one that conceptually references the sort of fast ‘counter’ shacks that are prevalent around the country and on Chicago's south and west sides. But with it, we hoped to show that building a menu around local, organic and sustainable ingredients could be done in an affordable, casual and fast atmosphere.
As always, we collaborated with artists and friends where we could. Lettering and graphic artist Matthew Tapia did the identity work, Jon Martin worked with artist Stephen Eichhorn on the wood patterned bathroom door stalls, and artist Ryan Duggan decorated our El Camino. (Yes…we bought a 1977 El Camino for the project, for purposes…still…undefined.)
Musically, we focused on a ‘chooglin’ soundtrack of early funk, gritty rock and doleful soul, further perpetuating an all party, all the time environment that hasn’t ceased since we’ve opened.