Happy’s 2018

Art Direction / Build / Concept / Curate / Design

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As with Longman & Eagle, Parson’s Chicken & Fish was another fully immersive project, one that transformed a neglected corner on the border of Humboldt Park and Logan Square into a bustling indoor/outdoor party spot.

On its face, Parson’s is a mere chicken and fish joint, one that conceptually references the sort of fast ‘counter’ shacks that are prevalent around the country and on Chicago's south and west sides. But with it, we hoped to show that building a menu around local, organic and sustainable ingredients could be done in an affordable, casual and fast atmosphere.

 
 
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